September 5, 2025Open Access

Representation of Capitalism in Digital Advertising and Its Impact on Lifestyle

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Authors

RARafi Rivaldi AkbarUniversitas Muhammadiyah Tangerang DPDicky PrastyoUniversitas Muhammadiyah Tangerang EPEko PurwantoNational Nuclear Energy Agency of Indonesia

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Implication

Qualitative analysis reveals how digital advertising influences lifestyle and consumer behavior, indicating significant psychological effects, especially among youth.

Key Points

Digital advertising actively constructs a materialistic and individualistic ideal lifestyle, influencing consumer behavior.
Research indicates that digital advertisements promote not just products but also values related to social status, impacting younger generations considerably.
By using qualitative literature analysis, a variety of sources were examined to identify how digital advertising embodies capitalistic values through various means.
Critical media literacy emerges as an essential solution to mitigate the negative psychological impacts of digital advertising on consumer society.

Cite This Study

Akbar et al. (2025) studied this question.

synapsesocial.com/papers/68c238d2b210217d64779de2 https://doi.org/10.36312/gama.v1i1.2

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Implication

Qualitative analysis reveals how digital advertising influences lifestyle and consumer behavior, indicating significant psychological effects, especially among youth.

Representation of Capitalism in Digital Advertising and Its Impact on Lifestyle

Discussion

Member takes

Implication

Key Points

Cite This Study

Representation of Capitalism in Digital Advertising and Its Impact on Lifestyle

Discussion

Member takes

Implication

Key Points

Cite This Study

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