Student Consumer Patterns in the Social Media Era: Observational Study in the Post-Pandemic Economic Context

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Observational study reveals social media influences students' financial awareness and consumption trends in a post-pandemic context.

Students show impulsive consumption behaviors shaped by social media, leading to financial challenges.
Observations highlight the impact of social media content like unboxing and product reviews on purchasing decisions.
Qualitative analysis was employed to gather insights on consumption behaviors and trends in students' lives.
This research underscores the need for improved consumer literacy among younger generations in digital spaces.

Susanto et al. (2024) studied this question.

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