Examining the Effect of Social Media Influencing on Consumption

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Review highlights how social media influencing shapes consumer habits through targeted marketing and pressures.

Consumer habits show a shift influenced by social media, with strategies significantly transforming purchasing behaviors.
E-marketing strategies, particularly influencer marketing, effectively engage vast audiences and increase brand visibility.
Analysis of existing research reveals how lifestyle influencing alters consumer perceptions and decisions in the digital space.
Findings suggest that understanding social media's impact on consumption is critical for brands seeking to expand market opportunities.

Elisa Xu (2025) studied this question.

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View Full Paper

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Authors

Review highlights how social media influencing shapes consumer habits through targeted marketing and pressures.

Consumer habits show a shift influenced by social media, with strategies significantly transforming purchasing behaviors.
E-marketing strategies, particularly influencer marketing, effectively engage vast audiences and increase brand visibility.
Analysis of existing research reveals how lifestyle influencing alters consumer perceptions and decisions in the digital space.
Findings suggest that understanding social media's impact on consumption is critical for brands seeking to expand market opportunities.

Elisa Xu (2025) studied this question.

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