September 5, 2025Open Access

Capitalism in Advertising and Its Impact on Today's Society Lifestyle

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Qualitative analysis reveals how symbols and sustainability messages in advertising affect consumer perceptions, indicating their educational role.

The study finds that visual elements in advertisements predominantly use green and blue colors, enhancing associations with nature.
Consistent symbols such as trees, leaves, and water represent sustainability values, aiming to positively influence consumer attitudes.
A qualitative approach using semiotic analysis examines how symbols in digital ads frame eco-friendly products as ethical choices.
These findings highlight the dual function of digital advertising as both a marketing tool and an educational medium for environmental issues.

Maulana Syawaldi (2025) studied this question.

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Qualitative analysis reveals how symbols and sustainability messages in advertising affect consumer perceptions, indicating their educational role.