August 16, 2025Filosofija SociologijaOpen Access

System Over Lebenswelt in Communicative Action: Inner Mechanisms of the Institutionalisation of Advertising

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Analysis reveals how advertising institutionalises social power in cultural norms, suggesting a shift in its societal role.

Advertising shapes behaviors and identities within social contexts, reinforcing cultural norms and power dynamics.
Super Bowl commercials exemplify the fusion of advertising with societal values, demonstrating cultural reflections.
Theoretical analysis includes insights from Habermas and Bourdieu, highlighting advertising's evolution beyond mere commerce.
Understanding advertising's role in digital contexts may inform critiques of its influence in contemporary society.

Mariana Garduño (2025) studied this question.

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