Digital Transformation Through Social Media – A Study

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Analysis reveals a strong link between socioeconomic factors and social media's use in advertising.

There is a strong correlation between socioeconomic factors and digitalization levels in businesses.
The study found that social media usage significantly influences impulse buying among young consumers.
Factors such as faster communication and message spread drive companies to adopt social media strategies.
Demographic insights show how companies leverage digitalization to enhance brand reputation and engage customers.

Amruthamma et al. (2024) studied this question.

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