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October 23, 2025Jurnal Ekonomi Manajemen Pariwisata dan Perhotelan

Pengaruh Experiential Marketing dan Customer Value terhadap Customer Loyalty melalui Customer Satisfaction

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Authors

SMSiti MahmudahBKBayu KurniawanPNPrianka Ratri Nastiti

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Overview

Quantitative analysis shows customer value enhances loyalty in coffee shop customers, suggesting improvements in service experience are essential.

Key Points

  • Customer value significantly improves customer loyalty, indicating its crucial role in purchase decisions.
  • Analytical findings highlight an online survey of 180 individuals to assess factors influencing loyalty.
  • Structural Equation Modeling (SEM) was employed to analyze the role of customer satisfaction accurately.
  • Coffee shop strategies must integrate emotional, functional, and visual aspects to create lasting customer loyalty.

Cite This Study

Mahmudah et al. (2025) studied this question.

synapsesocial.com/papers/68fa1210f9f8b44535bfce57https://doi.org/10.55606/jempper.v4i3.4988
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Effect of Experiential Marketing on Perceived Service Value and Implications on Customer Loyalty2025
  2. 2The Influence of Brand Image and Customer Experience on Customer Loyalty Mediated by Customer Satisfaction2025 · 1 citations
  3. 3The Role of Customer Satisfaction Mediates the Effect of Experiential Marketing on Repeat Purchase on Domus Coffee Consumers in Denpasar City2025 · 1 citations
  4. 4The Influence of Customer Value and Customer Experience on Customer Loyalty at Soya Drink Ciamis2025 · 1 citations
  5. 5FAKTOR-FAKTOR YANG MEMENGARUHI CUSTOMER LOYALTY KOPI KENANGAN DI JAKARTA2025