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September 10, 2025Jurnal Ekonomi dan Bisnis DigitalOpen Access

The Role of Customer Satisfaction Mediates the Effect of Experiential Marketing on Repeat Purchase on Domus Coffee Consumers in Denpasar City

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Authors

GMGyshella Eunike MakiUdayana UniversityISI Wayan SantikaUdayana University

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Implication

Quantitative analysis shows customer satisfaction mediates experiential marketing's impact on repeat purchases, highlighting its relevance for coffee shop strategies.

Key Points

  • Experiential marketing significantly boosts customer satisfaction and repeat purchases among coffee consumers.
  • Customer satisfaction partially mediates the relationship between experiential marketing and repeat purchases, with a VAF value of 59.49%.
  • The study utilized path analysis and data from 65 coffee shop customers in Denpasar City for quantitative insights.
  • The findings contribute to the Theory of Planned Behavior, offering operational strategies for coffee shop managers.

Cite This Study

Maki et al. (2025) studied this question.

synapsesocial.com/papers/68c23abeb210217d64781357https://doi.org/10.55927/ministal.v4i3.15214
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Peran Customer Satisfaction Memediasi Pengaruh Customer Experiences Terhadap Repurchase Intention Pada Pisto Coffee & Eatery2024
  2. 2Pengaruh Experiential Marketing dan Customer Value terhadap Customer Loyalty melalui Customer Satisfaction2025
  3. 3The Effect of Experiential Marketing on Perceived Service Value and Implications on Customer Loyalty2025
  4. 4Brewing Loyalty: The Mediating Role of Customer Retention between Experience, Product Quality, and Sustainable Patronage in Premium Coffee Shops2025
  5. 5The Influence of Brand Image and Customer Experience on Customer Loyalty Mediated by Customer Satisfaction2025 · 1 citations