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October 3, 2025Jurnal Ilmiah Manajemen KesatuanOpen Access

The Effect of Experiential Marketing on Perceived Service Value and Implications on Customer Loyalty

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Authors

TSTita Setiawati

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Overview

Quantitative analysis reveals experiential marketing significantly boosts perceived service value and customer loyalty in Bandung hospitality sector.

Key Points

  • Experiential marketing significantly enhances customer loyalty in the restaurant industry, emphasizing emotional and sensory engagement.
  • Perceived service value mediates the relationship between experiential marketing and customer loyalty, indicating its essential role.
  • Analysis employed structural equation modeling with data from 200 valid questionnaires to assess marketing impacts.
  • Findings highlight the importance of immersive experiences for customer retention in a competitive food and beverage market.

Cite This Study

Tita Setiawati (2025) studied this question.

synapsesocial.com/papers/68e02f46f0e39f13e7fa2f7dhttps://doi.org/10.37641/jimkes.v13i5.3887
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Pengaruh Experiential Marketing dan Customer Value terhadap Customer Loyalty melalui Customer Satisfaction2025
  2. 2Customer Loyalty in Urban Restaurants: The Role of Experience and Atmosphere2025
  3. 3The Effect of Experiential Marketing Dimensions on Loyalty at Opi Indah Hotel Banyuasin, Palembang2025
  4. 4The Role of Customer Satisfaction Mediates the Effect of Experiential Marketing on Repeat Purchase on Domus Coffee Consumers in Denpasar City2025 · 1 citations
  5. 5The Influence of Experiental Marketing on Repurchase Intention and Customer Satisfaction of Restaurants in Surabaya2025