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September 10, 2025Syntax Literate Jurnal Ilmiah IndonesiaOpen Access

The Influence of Brand Image and Customer Experience on Customer Loyalty Mediated by Customer Satisfaction

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Authors

ZRZidan Rizki RobbaniAMAlviyandi Agim MulyadinAKAcep Komara

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Overview

Quantitative analysis reveals brand image and customer experience improve loyalty in coffee shop consumers, suggesting the central role of customer satisfaction.

Key Points

  • Brand image and customer experience strongly influence customer satisfaction and loyalty.
  • Customer satisfaction serves as a significant mediator, enhancing the link between brand image and loyalty.
  • The study involved 160 respondents, aged 15–60, using a Likert scale questionnaire for data collection.
  • Implications highlight the need for innovative strategies to enhance customer experience and retention.

Cite This Study

Robbani et al. (2025) studied this question.

synapsesocial.com/papers/68c23fc3b210217d64797bebhttps://doi.org/10.36418/syntax-literate.v10i8.61202
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Also Consider

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  1. 1Pengaruh Experiential Marketing dan Customer Value terhadap Customer Loyalty melalui Customer Satisfaction2025
  2. 2Marketing Mix, Brand Image, and Consumer Satisfaction in Building Customer Loyalty in a Coffee-Based MSME2025
  3. 3Brewing Loyalty: The Mediating Role of Customer Retention between Experience, Product Quality, and Sustainable Patronage in Premium Coffee Shops2025
  4. 4The Role of Customer Satisfaction Mediates the Effect of Experiential Marketing on Repeat Purchase on Domus Coffee Consumers in Denpasar City2025 · 1 citations
  5. 5Building Customer Trust through Satisfaction, Value, and Brand Image: A Study of Coffee Consumers in Indonesia2025