Faktor-Faktor Yang Memengaruhi Customer Loyalty Kopi Kenangan Di Jakarta

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This analysis shows how perceived quality and social value impact customer satisfaction, suggesting improvements in service delivery.

Customer loyalty is significantly influenced by perceived quality, social value, and emotional value.
The study found that perceived value was a critical mediator, enhancing relationships to customer satisfaction.
Analysis was conducted through a questionnaire among 260 Kopi Kenangan customers using structural equation modeling.
Findings highlight the importance of perceived value and satisfaction in driving loyalty, emphasizing potential marketing strategies.

Nurhasan et al. (2025) studied this question.

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View Full Paper

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Authors

This analysis shows how perceived quality and social value impact customer satisfaction, suggesting improvements in service delivery.

Customer loyalty is significantly influenced by perceived quality, social value, and emotional value.
The study found that perceived value was a critical mediator, enhancing relationships to customer satisfaction.
Analysis was conducted through a questionnaire among 260 Kopi Kenangan customers using structural equation modeling.
Findings highlight the importance of perceived value and satisfaction in driving loyalty, emphasizing potential marketing strategies.

Nurhasan et al. (2025) studied this question.

View Full Paper

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Bookmark