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October 15, 2025International Journal For Multidisciplinary ResearchOpen Access

Consumer Behavior in Healthcare: The Impact of Brand Image and Service Quality on Patient Loyalty – An Analysis of Secondary Data from Life Care Hospital, Gorakhpur

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Authors

SCShamba ChatterjeeRPRajiv Ramanujam Prabhakar

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Overview

Analysis reveals strong links between service quality, brand image, and patient loyalty in hospitals.

Key Points

  • A strong positive relationship exists between brand image and patient loyalty, highlighting its importance.
  • Sentiment analysis showed that infrastructure, doctor skill, and staff behavior are key satisfaction drivers.
  • Service quality emerged as a stronger predictor for referrals and repeat business over brand image.
  • Limitations such as waiting times did not diminish the overall favorable sentiment towards the hospital experience.

Cite This Study

Chatterjee et al. (2025) studied this question.

synapsesocial.com/papers/68efa18f9d05deea71d14040https://doi.org/10.36948/ijfmr.2025.v07i05.57628
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Influence of Service Quality and Brand Image on Patient Loyalty Mediated by Patient Satisfaction (An Empirical Study on Patients at “X” Hospital in East Bekasi)2025
  2. 2Service Quality and Cost of Care as Preferred Strategies for Patient Satisfaction and Loyalty: The Mediating Role of Brand Image and Perceived Value in Healthcare Services2025
  3. 3Perception of Business Ethics and Healthcare Service Quality in Hospitals: Impact on Patient Satisfaction and Loyalty2025
  4. 4The Influence of Patient Satisfaction and Brand Image on Patient Loyalty with Patient Trust as a Mediator at Anna Medika Hospital2025
  5. 5The Effect of Hospital Service Quality, Perceived Value, and Perceived Price on Patient Loyalty and Patient Satisfaction2025 · 1 citations