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September 18, 2025Open Access Public Health and Health Administration ReviewOpen Access

Service Quality and Cost of Care as Preferred Strategies for Patient Satisfaction and Loyalty: The Mediating Role of Brand Image and Perceived Value in Healthcare Services

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Authors

MKMuhammad Salman KhanMBMirza Kashif BaigMAMariam Ahmed

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Overview

Quantitative analysis reveals cost of care and perceived value enhance patient loyalty, indicating the need for balanced service quality strategies.

Key Points

  • Cost of care significantly influences patient satisfaction and perceived value, enhancing loyalty.
  • Service quality shapes brand image positively, though its direct impact on loyalty is limited.
  • Integration of patient-centered strategies can reinforce satisfaction and loyalty in healthcare.
  • Healthcare organizations must balance cost efficiency with quality to optimize patient experiences.

Cite This Study

Khan et al. (2025) studied this question.

synapsesocial.com/papers/68d433a3713b0b5dfea72cbdhttps://doi.org/10.59644/oaphhar.4(1).217
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Effect of Hospital Service Quality, Perceived Value, and Perceived Price on Patient Loyalty and Patient Satisfaction2025 · 1 citations
  2. 2The Influence of Service Quality and Brand Image on Patient Loyalty Mediated by Patient Satisfaction (An Empirical Study on Patients at “X” Hospital in East Bekasi)2025
  3. 3Consumer Behavior in Healthcare: The Impact of Brand Image and Service Quality on Patient Loyalty – An Analysis of Secondary Data from Life Care Hospital, Gorakhpur2025 · 1 citations
  4. 4A research on the effects of perceived service quality, perceived value and hospital image on patient satisfaction and loyalty2025
  5. 5The Relationship Between Service Quality and Costs to Patient Loyalty2025