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September 10, 2025International Journal of Current Science Research and ReviewOpen Access

The Influence of Patient Satisfaction and Brand Image on Patient Loyalty with Patient Trust as a Mediator at Anna Medika Hospital

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Authors

NHNorhayati HussainEPEka Desy PurnamaSWSoegeng Wahyoedi

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Overview

Quantitative analysis reveals patient satisfaction and brand image affect loyalty in hospital settings, indicating trust is a key mediator.

Key Points

  • Patient satisfaction and brand image significantly influence patient trust and loyalty.
  • The analysis showed that patient trust mediates satisfaction's impact on loyalty, with a mediation effect size of 0.274.
  • Partial Least Squares Structural Equation Modeling was used to analyze data from 120 inpatients at a hospital.
  • These findings highlight the importance of trust in enhancing patient loyalty, while brand image impacts loyalty directly.

Cite This Study

Hussain et al. (2025) studied this question.

synapsesocial.com/papers/68c2404eb210217d6479a9b0https://doi.org/10.47191/ijcsrr/v8-i7-81
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Also Consider

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  3. 3Patient Satisfaction as a Mediator of Service Quality, Hospital Image, and Loyalty Among Participants of Indonesia’s BPJS Kesehatan Program2025 · 2 citations
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