Determinants of Repurchase Intentions Through Customer Trust on Brand X’s Website

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Analysis reveals that web design quality enhances customer trust in Jakarta, indicating direct impacts on repurchase intentions.

Web design quality significantly impacts customer trust, yet does not directly enhance repurchase intentions.
Service quality has both direct influence on trust and repurchase intentions, affecting customers' buying decisions.
Trust positively influences repurchase intentions and serves as a mediator between web design quality and those intentions.
The findings encourage e-commerce firms to focus on web design and service quality to boost customer loyalty.

Amaris et al. (2024) studied this question.

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