August 21, 2025

Pengaruh Reputasi Brand Dan Pengalaman Pengguna Terhadap Keputusan Pembelian Online Dengan Kepercayaan Sebagai Variabel Intervening Pada Website Pt Xyz

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Quantitative analysis shows user experience affects purchasing decisions in e-commerce, indicating trust's key role.

User experience significantly influences purchasing decisions in e-commerce, emphasizing its importance in strategy.
Brand reputation affects consumer trust but does not directly impact purchasing decisions, according to the analysis.
PLS-SEM was employed to analyze survey data from 82 respondents, highlighting key relationships between variables.
Findings suggest that building brand reputation and enhancing user experience are essential for increasing consumer trust.

Maulana et al. (2025) studied this question.

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