The Influence of Brand Trust and Product Quality on Repurchase Intention Through Customer Satisfaction among Bluder Cokro Madiun Customers in Jabodetabek

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Quantitative analysis reveals how brand trust and product quality affect repurchase intention through customer satisfaction.

Brand trust and product quality significantly influence customer satisfaction among Bluder Cokro Madiun customers.
Customer satisfaction is a key mediator enhancing the relationship between brand trust and repurchase intention.
A direct negative relationship exists between product quality and repurchase intention, though mitigated by customer satisfaction.
Findings support strategic efforts for local culinary MSMEs to improve product quality and foster brand trust.

Ratnasari et al. (2025) studied this question.

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