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September 10, 2025Indonesian Journal of Business AnalyticsOpen Access

Factors Influencing Purchase Intention Through Tokopedia

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Authors

DNDewi Untari Ratna NingsihDMDipa Mulia

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Overview

Quantitative analysis identifies e-service quality as key to purchase intention, highlighting online reviews and e-trust's mediating role.

Key Points

  • E-service quality has a significant positive impact on purchase intention, while brand image and online reviews/ratings do not directly influence it.
  • Results indicate that e-trust does not mediate the effects of brand image or e-service quality on purchase intention.
  • Analysis used PLS-SEM on data from 203 Tokopedia users, supporting the importance of service quality and credible reviews.
  • Findings suggest enhancing purchase intention requires focus on e-service quality and reliable online customer ratings.

Cite This Study

Ningsih et al. (2025) studied this question.

synapsesocial.com/papers/68c23b08b210217d64782e87https://doi.org/10.55927/ijba.v5i4.15291
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Influence of Gamification, User Experience and E-Service Quality on Repurchase Intention with Customer Satisfaction as an Intervening Variable on Tokopedia Consumers in Medan City2025
  2. 2Influence of E-Service Quality on Repurchase Intention Through Customer Satisfaction Among Tokopedia Users in Depok City2025
  3. 3Analisis Pengaruh Store Badges, Product Quality, dan Price Perception terhadap Customer Trust serta Purchase Decision di Platform E-Commerce2025
  4. 4Driving e-loyalty in e-retailing: the role of e-service quality, e-satisfaction, and e-trust in Tokopedia2025
  5. 5The Influence of Brand Ambassador and Promotion on Purchase Intention through Brand Image as an Intervening Variable on Tokopedia E-Commerce2025