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September 10, 2025Journal of Hospitality Accommodation Management (JHAM)

The Effect of Experiential Marketing Dimensions on Loyalty at Opi Indah Hotel Banyuasin, Palembang

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Authors

HHHariman HarimanMPMustika PermatasariVPVania Okky Putri

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Overview

Quantitative analysis shows experiential marketing dimensions significantly boost customer loyalty, indicating value for hospitality strategies.

Key Points

  • Experiential marketing dimensions significantly enhance customer loyalty in mid-scale hotels.
  • Findings reveal the 'think' dimension, focusing on service speed and cleanliness, as the most influential factor.
  • The analysis demonstrated a 95.1% variance in customer loyalty explained by the model used.
  • Insights from this research can aid in developing effective service strategies within local hospitality contexts.

Cite This Study

Hariman et al. (2025) studied this question.

synapsesocial.com/papers/68c23caeb210217d6478a0c2https://doi.org/10.52352/jham.v4i2.1897
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