Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
September 5, 2025Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital.Open Access

The Influence of Experiental Marketing on Repurchase Intention and Customer Satisfaction of Restaurants in Surabaya

View Full Paper
Ask AI
Bookmark
Share

Authors

PNPutri NuriyahLLLiling ListyawatiDLDamajanti Sri Lestari

Discussion

Loading...

Member takes

Overview

Survey analysis shows experiential marketing boosts customer satisfaction at Resto All You Can Eat, indicating it drives repurchase intention.

Key Points

  • Experiential marketing significantly boosts customer satisfaction at Resto All You Can Eat Surabaya, leading to higher repurchase intention.
  • Stronger customer experiences in sensory and cognitive aspects correlate with greater willingness to make repeat purchases.
  • Analysis utilized the Partial Least Square method to assess relationships between experiential marketing, satisfaction, and purchasing behaviors.
  • Findings suggest enhancing dining experiences can strengthen emotional connections, improving customer loyalty.

Cite This Study

Nuriyah et al. (2025) studied this question.

synapsesocial.com/papers/68c23922b210217d6477a60bhttps://doi.org/10.61132/jimakebidi.v2i3.780
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Effect of Experiential Marketing on Perceived Service Value and Implications on Customer Loyalty2025
  2. 2What drives customers to return? Exploring repurchase intention in healthy self-service restaurants across different age groups2025
  3. 3The Role of Customer Satisfaction Mediates the Effect of Experiential Marketing on Repeat Purchase on Domus Coffee Consumers in Denpasar City2025 · 1 citations
  4. 4Customer Loyalty in Urban Restaurants: The Role of Experience and Atmosphere2025
  5. 5Pengaruh Experiential Marketing Dan Kualitas Layanan Terhadap Kepuasan Pelanggan (Studi Pada Pelanggan Dapur Ayek Bengkulu)2025