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October 2, 2025International Journal of Environmental Sustainability and Social ScienceOpen Access

Application of Quality Function Deployment in Improving Service Quality at PT. Yamaha Indonesia Motor Manufacturing

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Authors

ENEka NugrahaRNRudi NugrohoWNWidiya NOORMAYASARI

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Overview

Mixed-methods analysis reveals QFD enhances service quality in motorcycle products, highlighting key customer satisfaction factors.

Key Points

  • QFD application improved service quality in line with customer expectations, leading to greater satisfaction with Yamaha products.
  • Key customer satisfaction factors include service ability and conformance, with aesthetic quality needing enhancement for better market position.
  • Mixed-methods approach combined surveys and interviews to identify essential customer requirements and inform quality improvements.
  • Addressing aesthetics could further strengthen Yamaha's competitive position in the Indonesian automatic motorcycle market.

Cite This Study

Nugraha et al. (2025) studied this question.

synapsesocial.com/papers/68de6f3183cbc991d0a2223ehttps://doi.org/10.38142/ijesss.v6i5.1492
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1IMPLEMENTATION OF THE QUALITY FUNCTION DEPLOYMENT (QFD) METHOD FOR IMPROVING ACADEMIC SERVICE QUALITY BASED ON SERVICE QUALITY AND THE KANO MODEL2025
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  3. 3WEB-BASED YAMAHA MOTOR DEALER MANAGEMENT INFORMATION SYSTEM WITH THE APPLICATION OF CUSTOMER RELATIONSHIP MANAGEMENT2025
  4. 4Service Quality Performance and Customer Loyalty in One Service Center2025
  5. 5Implementation of total quality management and importance-performance analysis for technical service optimization in a maintenance workshop : a case study of PT XYZ2025