September 10, 2025

Service Quality Performance and Customer Loyalty in One Service Center

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Discussion

Descriptive study shows service quality directly influences customer loyalty in motorcycle repair, suggesting improved strategies.

Significant positive correlation exists between service quality and customer loyalty, enhancing business sustainability.
Reliable services and effective communication strongly predict customer trust and commitment, influencing loyalty metrics.
Descriptive research design utilized a validated questionnaire examining important service quality dimensions in the industry.
Insightful recommendations provided for improving operational strategies and customer engagement in motorcycle service centers.

Caraballe et al. (2025) studied this question.

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