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September 23, 2025Open Access

Building Customer Trust through Satisfaction, Value, and Brand Image: A Study of Coffee Consumers in Indonesia

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Authors

DSDody SetyadiEPEva PurnamasariIMIrawan Malebra

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Overview

Analysis reveals that brand image, customer value, and satisfaction positively affect customer trust in coffee consumers, suggesting key strategies for industry players.

Key Points

  • Customer trust is significantly influenced by customer satisfaction, brand image, and customer value.
  • Brand image stands out as the most dominant factor affecting customer trust among coffee consumers in Indonesia.
  • A quantitative approach using multiple linear regression highlights the interrelation of these factors.
  • Strengthening brand image and delivering customer satisfaction may enable loyalty in the competitive coffee market.

Cite This Study

Setyadi et al. (2025) studied this question.

synapsesocial.com/papers/68d440a6713b0b5dfea7fecbhttps://doi.org/10.31098/bmss.v5i1.921
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Influence of Perceived Quality, Brand Image, and Customer Value on Satisfaction Through Purchase Decisions in the Coffee Market: The Moderating Role of Product Availability2025
  2. 2The Influence of Brand Image and Customer Experience on Customer Loyalty Mediated by Customer Satisfaction2025 · 1 citations
  3. 3THE INFLUENCE OF DIGITAL MARKETING ON PURCHASE INTENTIONS AT COFFEE SHOPS: THE MEDIATING ROLE OF CUSTOMER TRUST AND PRICE FAIRNESS2025
  4. 4Marketing Mix, Brand Image, and Consumer Satisfaction in Building Customer Loyalty in a Coffee-Based MSME2025
  5. 5Pengaruh Experiential Marketing dan Customer Value terhadap Customer Loyalty melalui Customer Satisfaction2025