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August 13, 2025

The Influence of Digital Marketing on Purchase Intentions at Coffee Shops: The Mediating Role of Customer Trust and Price Fairness

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WWidiatry

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Overview

Research shows digital marketing enhances consumer trust and price fairness perceptions, suggesting improved purchase intent.

Key Points

  • Improved digital marketing significantly enhances consumer trust in coffee shops, leading to higher purchase intentions.
  • The study reports that price fairness perception and customer trust impact consumer purchasing behavior directly.
  • Analysis involved 130 consumers visiting 27 coffee shops, focusing on their beliefs and perceptions regarding marketing strategies.
  • These findings highlight the need for coffee shop owners to invest in effective digital marketing to boost sales.

Cite This Study

Widiatry (2025) studied this question.

synapsesocial.com/papers/68af7c8d7567bf4f94ff400dhttps://doi.org/10.32424/icsema.1.1.58
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1From Perception to Purchase: How Price, Brand Image, and Technology Shape Consumer Choices2025
  2. 2Online Advertising Influences Purchase Intention of Coffee Customers2025
  3. 3The Role of Brand Awareness in Mediating the Effect of Social Media Marketing on Purchase Intention2025
  4. 4Building Customer Trust through Satisfaction, Value, and Brand Image: A Study of Coffee Consumers in Indonesia2025
  5. 5The Impact of Social Media Marketing on Purchase Intention and the Mediating Role of Brand Awareness (Taman kopi Bali in Denpasar City Study)2025