Influence of Perceived Quality, Brand Image, and Customer Value on Satisfaction Through Purchase Decisions in the Coffee Market: The Moderating Role of Product Availability
Quantitative analysis reveals how perceived quality and brand image influence customer satisfaction through purchase decisions, indicating a strong role for available products.
Key Points
Perceived quality, brand image, and customer value significantly affect purchase decisions, enhancing customer satisfaction.
The model validated shows purchase decisions mediate the link between perceived quality and customer satisfaction.
Product availability strengthens the relationship between perceived quality and customer satisfaction, emphasizing its importance.
Finding limited moderation by product availability suggests a need for coffee shops to optimize distribution and perception management.