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September 10, 2025Litera : jurnal bahasa dan sastra

The Art of Influence: Unleashing the Power of Social Media to Elevate Brand Awareness and Drive Sales for Indonesian MSMEs

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Authors

GWGusti Made Christian Widhinata

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Implication

Research examines how social media enhances brand awareness and sales for MSMEs, suggesting new digital marketing strategies.

Key Points

  • Social media significantly improves brand visibility and sales performance for MSMEs in Indonesia, enhancing economic contributions.
  • Research shows that integrating digital marketing strategies with social media can increase consumer engagement and product visibility.
  • Document study method provides insights into how MSMEs can leverage social media to overcome promotional challenges in the digital age.
  • Findings suggest that MSMEs must optimize their digital marketing approaches to compete effectively in the online marketplace.

Cite This Study

Gusti Made Christian Widhinata (2025) studied this question.

synapsesocial.com/papers/68c2416eb210217d6479e963https://doi.org/10.36002/litera.v11i2.4245
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Also Consider

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