September 10, 2025Nomico.

From Likes to Profit: The Impact of Digital Marketing on the Economic Growth of the MSME Sector

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Quantitative analysis reveals digital marketing's role in enhancing MSME growth in Indonesia, suggesting strategies for improvement.

A strong positive correlation exists between digital marketing intensity and business growth, highlighting its importance for MSMEs.
Revenue generation and customer acquisition showed significant improvements, linking digital efforts to enhanced market performance.
The research utilized surveys to analyze MSME owners' experiences with digital marketing across various sectors in Indonesia.
Challenges such as limited digital skills and algorithm changes were noted, underscoring the need for strategic planning and digital literacy.

Wulandari Wulandari (2025) studied this question.

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