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September 10, 2025Journal of Educational Management Research

The Effect of Digital Marketing Strategies, Social Media, and Influencer Marketing on Brand Awareness

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Authors

ARAmjad RamdaniMFMuhammad Nur FietrohUniversitas Samawa

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Implication

Quantitative analysis shows digital marketing and social media improve brand awareness in MSMEs, suggesting effective strategies.

Key Points

  • Digital marketing significantly increases brand visibility, positively affecting brand awareness in MSMEs.
  • The study found an Adjusted R² of 0.645, indicating the model explains 64.5% of brand awareness variance.
  • Using a quantitative approach, data from 100 SME respondents revealed strong links between social media and emotional connections.
  • Influencer marketing enhances brand reach by providing credibility, proving beneficial for MSMEs in competitive markets.

Cite This Study

Ramdani et al. (2025) studied this question.

synapsesocial.com/papers/68c23b08b210217d64783758https://doi.org/10.61987/jemr.v4i5.1161
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Digital Marketing, Brand Awareness, and Purchasing Decisions in MSMEs: Examining the Moderating Role of Promotion2025
  2. 2The Art of Influence: Unleashing the Power of Social Media to Elevate Brand Awareness and Drive Sales for Indonesian MSMEs2025
  3. 3The Influence of Digital Marketing and Brand Awareness on Consumer Purchase Decisions at Feedmee.ind, a Micro, Small, and Medium Enterprise (MSME) located in Royal Plaza Surabaya2025
  4. 4The Influence of Consistent Social Media Communication on Brand Awareness of Ignos Studio's MSMEs2024
  5. 5From Likes to Profit: The Impact of Digital Marketing on the Economic Growth of the MSME Sector2025