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May 31, 2025Jurnal Visi Manajemen

Optimalisasi Konten Promosi Digital melalui Inovasi Sederhana untuk Peningkatan Daya Saing UMKM

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Authors

TMToha MaksunUniversitas Muslim IndonesiaSSSudarsih SudarsihASAep SaepudinUniversitas Muslim Indonesia

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Implication

Research demonstrates effective digital promotional strategies in MSMEs, highlighting the impact of simple innovations on consumer engagement.

Key Points

  • Increased consumer engagement was shown through enhanced digital promotional strategies and quality visuals in MSMEs.
  • Most MSMEs implementing these innovations saw a significant rise in digital interactions and sales within a short timeframe.
  • Observation and survey analysis focused on the application of simple innovations in digital marketing strategies.
  • Collaboration with local institutions and innovation teams can support MSMEs in adapting to the digital landscape effectively.

Cite This Study

Maksun et al. (2025) studied this question.

synapsesocial.com/papers/68af736e7567bf4f94feda9ehttps://doi.org/10.56910/jvm.v11i2.772
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Also Consider

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  4. 4The Art of Influence: Unleashing the Power of Social Media to Elevate Brand Awareness and Drive Sales for Indonesian MSMEs2025
  5. 5PRODUCT INNOVATION STRATEGIES IN INCREASING COMPETITIVENESS MSMES IN INDONESIAN2024 · 1 citations