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September 10, 2025

The Implementation of Marketing Communication Elements for the Sustainability of Micro-Enterprises: A Case Study of Cuisine Studio

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Authors

FRFritz RastiandaFAFatimah AbdillahUniversitas Informatika dan Bisnis Indonesia

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Implication

Quantitative analysis reveals how digital marketing influences consumer buying interest, suggesting improvements for MSMEs.

Key Points

  • Results indicate that digital marketing can significantly enhance consumer buying interest in products from Cuisine Studio, an MSME.
  • The influence of digital marketing elements was evaluated in the context of Indonesian MSMEs contributing 61% to the GDP.
  • A quantitative descriptive analysis approach was utilized to assess the effectiveness of marketing communication strategies.
  • The findings highlight the potential for MSMEs to leverage digital marketing for better financial performance and sustainability.

Cite This Study

Rastianda et al. (2024) studied this question.

synapsesocial.com/papers/68c2443bb210217d647aa9b2https://doi.org/10.33830/iscebe.v1i1.4033
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