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October 8, 2025Deleted Journal

Analysis Of The Influence Of Brand Image and Patient Experience On the Impact Of Brand Image and Patient Experience On Patient Loyalty With Trust As a Mediating Variable in Private Insurance Inpatients at RS MRCCC Siloam Semanggi

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Authors

MSM. SuryaEREndang RuswantiWPWahyuni Dian Purwati

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Overview

Quantitative analysis reveals the role of trust mediating brand image and patient experience on loyalty.

Key Points

  • Patient loyalty is significantly influenced by brand image, patient experience, and trust towards the hospital.
  • The influence of brand image and patient experience on loyalty, mediated by trust, was found to be non-significant.
  • A total of 75 inpatients were surveyed to understand their experiences and loyalty using structured questionnaires.
  • Improving service quality and internal evaluations could enhance patient loyalty at MRCCC Siloam Hospital.

Cite This Study

Surya et al. (2025) studied this question.

synapsesocial.com/papers/68e5c1ba6950a706b22b52behttps://doi.org/10.61132/vitamin.v3i2.1221
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