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September 10, 2025Labuan Bulletin of International Business and Finance (LBIBF)

What Motivates Malaysians to Engage in Social Commerce Shopping Intention?

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Authors

WNWan Rasyidah Wan NawangUniversiti Sains Islam MalaysiaRMRaja Azhan Raja MamatUniversiti Sains Islam MalaysiaIAIntan Fatimah AnwarUniversiti Sains Islam Malaysia

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Implication

Observational analysis outlines trust and enjoyment as key drivers for Malaysian consumers engaging in social commerce, suggesting strategies for marketers.

Key Points

  • Trust emerged as the most influential factor affecting social commerce purchase intentions among Malaysians, highlighting its significance.
  • The study identified perceived enjoyment and electronic word of mouth (eWOM) as also having a substantial impact on consumers' buying intentions.
  • Using the extended technology acceptance model, convenience sampling revealed insights from 233 Malaysians about their shopping intentions.
  • The findings suggest that understanding these factors can help retailers and marketers enhance their strategies in social commerce.

Cite This Study

Nawang et al. (2025) studied this question.

synapsesocial.com/papers/68c23b4ab210217d647847eehttps://doi.org/10.51200/lbibf.v23i1.6190
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Examining the Determinants of Social Shopping Behaviour among Malaysian Social Media Users2022 · 2 citations
  2. 2Social Media Marketing in Shaping Consumer's Purchasing Behaviour In Malaysia2024
  3. 3Investigating the factors influencing social commerce purchase intention: A hybrid study based on PLS-SEM and fsQCA2025 · 2 citations
  4. 4Social Media Purchase Intention After Post-Pandemic Outbreak: An Empirical Study on Malaysian Customers2025
  5. 5The Impact of Social Media Usage on Small and Micro Social Commerce Enterprises in Malaysia2022 · 10 citations