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September 12, 2025International Journal of Computational and Experimental Science and EngineeringOpen Access

Social Media Marketing in Shaping Consumer's Purchasing Behaviour In Malaysia

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Authors

SDShu DANODOyyappan DURAIPANDIWYWu YING

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Overview

Analysis of social media marketing strategies affecting consumer behaviour in Malaysia, highlighting key implications.

Key Points

  • Social media marketing significantly influences consumer purchasing behaviour in Malaysia, impacting decisions.
  • Key elements include tailored ads, user-generated content, and emotional ties, indicating strong brand engagement.
  • Analysis of user comments on platforms like Facebook and Instagram underscores the importance of consumer trust.
  • Demographic and cultural factors notably affect the effectiveness of various marketing strategies and campaigns.

Cite This Study

DAN et al. (2024) studied this question.

synapsesocial.com/papers/68d441a6713b0b5dfea8088ahttps://doi.org/10.22399/ijcesen.3737
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