Analysis shows social media use improves social commerce performance in Malaysian small enterprises, suggesting effective strategies can enhance business outcomes.
Key Points
Social media use positively impacts social commerce performance, enhancing overall business growth and sustainability.
Perceived usefulness, ease of use, satisfaction, and trust were significant factors influencing social media use among small enterprises.
Data was collected from 100 Malaysian business owners using social media for commerce, focusing on their experiences and outcomes.
Findings indicate small enterprise owners should leverage social media for better engagement and to build trust with customers.