Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
August 17, 2025ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL

Examining the Determinants of Social Shopping Behaviour among Malaysian Social Media Users

View Full Paper
Ask AI
Bookmark
Share

Authors

ZAZulaiha AhmadFAFarah Lina AzizanNSNurfaznim Shuib

Discussion

Loading...

Member takes

Overview

Survey finds perceived ease of use and trust are key to social shopping behavior in Malaysia, suggesting new marketing strategies.

Key Points

  • Social shopping behavior is significantly influenced by perceived ease of use and trust, highlighting a shift in consumer habits.
  • The study revealed that trust is the strongest predictor of social shopping behavior among Malaysian users.
  • Data was gathered through a questionnaire survey of 300 respondents using Google Forms and hands-on methods.
  • This study indicates that enhancing user trust can improve social shopping experiences, essential for marketers.

Cite This Study

Ahmad et al. (2022) studied this question.

synapsesocial.com/papers/68c236dfb210217d647763e6https://doi.org/10.24191/abrij.v8i1.4292
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1WHAT MOTIVATES MALAYSIANS TO ENGAGE IN SOCIAL COMMERCE SHOPPING INTENTION?2025
  2. 2Social Media Marketing in Shaping Consumer's Purchasing Behaviour In Malaysia2024
  3. 3THE INFLUENCE OF SOCIAL MEDIA STRATEGIES ON ONLINE SHOPPING BEHAVIOUR AMONG UNIVERSITY STUDENTS: A STATISTICAL ANALYSIS2025
  4. 4Social Media Purchase Intention After Post-Pandemic Outbreak: An Empirical Study on Malaysian Customers2025
  5. 5Purchase Intention Determinants for Social Networking Sites During the Post-Pandemic Period: A Structural Equation Modeling Approach2025 · 1 citations