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August 15, 2025International Journal of Academic Research in Economics and Management SciencesOpen Access

Social Media Purchase Intention After Post-Pandemic Outbreak: An Empirical Study on Malaysian Customers

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Authors

MUMohammad Arije UlfyInternational Islamic University MalaysiaKAKaniz AfrozaInternational Islamic University MalaysiaMHMd. Alamgir HossainUnited States Department of the Army

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Implication

Survey reveals factors affecting buying intentions among Malaysian customers on social media, indicating shifts post-COVID-19.

Key Points

  • Buying intentions significantly impact product purchases through social media in Malaysia, following the pandemic.
  • Price, perceived risk, and control are key determinants influencing online buying intentions among users.
  • This empirical analysis utilized an online survey and multiple regression analysis to gather and interpret data.
  • Understanding these factors may help marketers strategize and enhance consumer engagement on social media platforms.

Cite This Study

Ulfy et al. (2025) studied this question.

synapsesocial.com/papers/68af707c7567bf4f94fec552https://doi.org/10.6007/ijarems/v14-i3/26049
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Purchase Intention Determinants for Social Networking Sites During the Post-Pandemic Period: A Structural Equation Modeling Approach2025 · 1 citations
  2. 2Social Media Marketing in Shaping Consumer's Purchasing Behaviour In Malaysia2024
  3. 3Examining the Determinants of Social Shopping Behaviour among Malaysian Social Media Users2022 · 2 citations
  4. 4WHAT MOTIVATES MALAYSIANS TO ENGAGE IN SOCIAL COMMERCE SHOPPING INTENTION?2025
  5. 5Online Purchase Intention: Explorations of the Facebook Users’ Psychological Factors2018