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September 10, 2025Indonesian Journal of Business AnalyticsOpen Access

Exploring How Islamic Financial Literacy, Promotion, and Product Quality Affect Saving Intention Through Customer Trust as Mediator

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Authors

ARAnita RahmawatyDSDilla Ajeng Diah SaputriHMHidayatum Muafiyah

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Overview

Analysis shows strong influence of financial literacy and product quality on saving intention, highlighting customer trust in Islamic microfinance.

Key Points

  • Islamic financial literacy and product quality significantly enhance customer trust and saving intention.
  • Promotion had no direct effect on customer trust, indicating a need for improved strategies.
  • Data collected from 170 customers in microfinance institutions in Central Java, Indonesia.
  • Customer trust serves as a mediator for financial literacy and product quality’s effects on saving intention.

Cite This Study

Rahmawaty et al. (2025) studied this question.

synapsesocial.com/papers/68c23abeb210217d6478140ehttps://doi.org/10.55927/ijba.v5i4.15175
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Influence of Product Quality, Service Quality and Promotion on Saving Decision Making in Islamic Banks For UIN North Sumatra Students2025
  2. 2Optimizing Financial Literacy to Increase Interest in Saving at Bank Syariah Indonesia2025
  3. 3Perceptions and Financial Literacy Drive Student Saving Decisions in Islamic Banking2025
  4. 4Pengaruh Literasi Keuangan Syariah, Religiusitas, Inklusi Keuangan Syariah, Layanan Digital M-Banking2025
  5. 5The Roles of Financial Literacy Level, Social Media, and Religiosity in Takaful Purchase Intention2025