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September 10, 2025International Journal of Community Engagement Payungi

The Influence of Product Quality, Service Quality and Promotion on Saving Decision Making in Islamic Banks For UIN North Sumatra Students

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Authors

MNMuhammad Arifin NasutionRHRahmat Daim HarahapAAAtika Atika

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Overview

This analysis reveals significant effects of product quality and promotion on saving decisions in Islamic banks, suggesting strategic enhancements.

Key Points

  • Promotion shows the strongest influence on saving decisions among university students, underscoring its significance in banking.
  • The study found that 55.8% of the variance in saving decisions can be explained by product quality, service quality, and promotion.
  • Multiple linear regression analysis helped assess the impact of key factors on student saving decisions in Islamic banking.
  • These findings aid Islamic banks in modifying their strategies to attract and engage younger consumers like university students.

Cite This Study

Nasution et al. (2025) studied this question.

synapsesocial.com/papers/68c23fc3b210217d6479844dhttps://doi.org/10.58879/ijcep.v5i3.68
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Student Savings Decisions Based on Sharia Compliance and Banking Factors2025
  2. 2Exploring How Islamic Financial Literacy, Promotion, and Product Quality Affect Saving Intention Through Customer Trust as Mediator2025
  3. 3Analysis of the Influence of Promotion and Perception on Students' Decisions to Choose Islamic Banks in Malang Raya2025
  4. 4Perceptions and Financial Literacy Drive Student Saving Decisions in Islamic Banking2025
  5. 5The Effect Of Product Innovation And Service Quality On Customer Satisfaction: A Study On Indonesian Sharia Banks2025