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September 10, 2025International Journal of Entrepreneurship and Management PracticesOpen Access

The Influence of Social Media Strategies on Online Shopping Behaviour Among University Students: A Statistical Analysis

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Authors

NSNur Syazazlin Mohd SauliSZSiti Hasma Hajar Mat ZinMOMohd Hanafi Azman Ong

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Overview

Statistical analysis shows social media influences online shopping behaviour among university students, indicating significant trends in consumer behaviour.

Key Points

  • Key findings show a positive attitude towards online shopping, revealing trends among university students.
  • Statistically significant differences were found across faculties regarding online shopping behaviour; gender had no impact.
  • Analysis involved descriptive statistics and various tests to assess behaviour patterns in a sample of 382 students.
  • Insights highlight the influence of social media on purchasing decisions, suggesting a need for tailored digital marketing strategies.

Cite This Study

Sauli et al. (2025) studied this question.

synapsesocial.com/papers/68c23e4fb210217d6479136dhttps://doi.org/10.35631/ijemp.830013
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Also Consider

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  1. 1Examining the Determinants of Social Shopping Behaviour among Malaysian Social Media Users2022 · 2 citations
  2. 2Influence of Social Media Shopping on Purchasing Decisions of College Students2025
  3. 3The Influence of Social Media and Brand Awareness on University Students’ Purchase intention in E-Commerce2025
  4. 4Determinants of Online Shopping Intention Among Students: A Proposed Integration of TPB and TAM2025
  5. 5Social Media Marketing in Shaping Consumer's Purchasing Behaviour In Malaysia2024