Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
August 17, 2025ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL

Online Purchase Intention: Explorations of the Facebook Users’ Psychological Factors

View Full Paper
Ask AI
Bookmark
Share

Authors

DNDilla Kartini NaradinUniversiti Teknologi MARAHHHanitahaiza HairuddinUniversiti Teknologi MARAAMAriff Ab MalikUniversiti Teknologi MARA

Discussion

Loading...

Member takes

Implication

Analysis reveals trust, privacy, and security affect online purchase intention in Malaysian Facebook users, suggesting strategic marketing opportunities.

Key Points

  • Online purchase intention is positively influenced by trust, privacy, and security factors among users.
  • Security has the strongest impact on online purchase intention, compared to trust and privacy factors.
  • A sample of 396 Malaysian Facebook users was analyzed through purposive and convenience sampling methods.
  • Developing strategies to share information with users may enhance marketing effectiveness and engagement.

Cite This Study

Naradin et al. (2018) studied this question.

synapsesocial.com/papers/68c236dfb210217d64776245https://doi.org/10.24191/abrij.v4i2.4245
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Purchase Intention Determinants for Social Networking Sites During the Post-Pandemic Period: A Structural Equation Modeling Approach2025 · 1 citations
  2. 2WHAT MOTIVATES MALAYSIANS TO ENGAGE IN SOCIAL COMMERCE SHOPPING INTENTION?2025
  3. 3Social Media Purchase Intention After Post-Pandemic Outbreak: An Empirical Study on Malaysian Customers2025
  4. 4Examining the Determinants of Social Shopping Behaviour among Malaysian Social Media Users2022 · 2 citations
  5. 5Social Media Marketing in Shaping Consumer's Purchasing Behaviour In Malaysia2024