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August 17, 2025

Digital Marketing in the Competitive Era: Maximizing Excellence and Facing Its Limitations Smartly

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Authors

AAAdelia AzzahraUniversitas Swadaya Gunung Jati

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Implication

Quantitative analysis demonstrates the role of adaptive capabilities and innovation in digital marketing for enhancing competitiveness.

Key Points

  • Companies with strong adaptive capabilities perform better in competitive markets, responding effectively to changes and challenges.
  • Using regression analysis, the study highlights that innovation in digital marketing leads to significant improvements in company competitiveness.
  • Data collected through surveys reveals a clear link between technology adaptation and enhanced market positioning for companies.
  • Fostering a culture of innovation is crucial for managers, as it underpins sustainable competitive strategies in a digital landscape.

Cite This Study

Adelia Azzahra (2024) studied this question.

synapsesocial.com/papers/68c236b2b210217d64775c4fhttps://doi.org/10.59261/jseo.v1i1.2
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Also Consider

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  1. 1An Analysis of The Role of Innovation and Digitalization in Enchancing Corporate Competitive Adventage in the Digital Economy Era2025
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  5. 5The Impact of Digital Marketing Capability on Firm Performance: Empirical Evidence from Chinese Listed Manufacturing Firms2025 · 15 citations