Qualitative analysis identifies innovative marketing management strategies for businesses adapting to digital transformation, highlighting the role of big data and AI.
Key Points
Innovative marketing management strategies are essential in adapting to digital transformation, enhancing competitiveness.
Key findings indicate that integrating technologies like big data analytics improves marketing effectiveness.
Qualitative research approach through semi-structured interviews with industry experts reveals actionable insights.
Digital transformation necessitates a shift in marketing management practices, emphasizing personalized customer interactions.