September 10, 2025Journal of theoretical and applied electronic commerce researchOpen Access

The Impact of Digital Marketing Capability on Firm Performance: Empirical Evidence from Chinese Listed Manufacturing Firms

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Authors

ZLZhihao Liang JDJinming Du YHYing Hua

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Implication

Empirical evidence shows that digital marketing capability enhances firm performance, suggesting broader business transformation implications in competitive sectors.

Key Points

Digital marketing capability significantly improves firm performance, indicating its critical role in strategic growth.
Empirical analysis of Chinese listed manufacturing firms reveals a positive relationship between digital marketing capability and firm performance.
The study employs resource orchestration theory to explore how digital marketing capabilities improve production and R&D capabilities.
Findings highlight the importance of digital marketing in highly competitive industries and technologically advanced firms.

Cite This Study

Liang et al. (2025) studied this question.

synapsesocial.com/papers/68c23b08b210217d6478288c https://doi.org/10.3390/jtaer20030236

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Implication

Empirical evidence shows that digital marketing capability enhances firm performance, suggesting broader business transformation implications in competitive sectors.

The Impact of Digital Marketing Capability on Firm Performance: Empirical Evidence from Chinese Listed Manufacturing Firms

Discussion

Member takes

Implication

Key Points

Cite This Study

The Impact of Digital Marketing Capability on Firm Performance: Empirical Evidence from Chinese Listed Manufacturing Firms

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider