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September 10, 2025Law and innovations

Organizational and economic mechanism for adapting the enterprise’s marketing strategy in the digital environment

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Authors

NKNataliia KuzmynchukHPHanna Pysarevska

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Overview

Research develops an organizational mechanism for marketing strategy adaptation, emphasizing digital transformation and customer experience.

Key Points

  • Effective adaptation of marketing strategy focuses on integrating digital technologies, improving competitiveness and customer experience.
  • The proposed organizational mechanism includes components like goal-setting, budgeting, and digital infrastructure to support strategic management.
  • Implementation stages involve assessing digital maturity, engaging stakeholders, and monitoring KPIs for successful adaptation.
  • Leadership and corporate culture play critical roles in achieving effective adaptation amidst digital transformation.

Cite This Study

Kuzmynchuk et al. (2025) studied this question.

synapsesocial.com/papers/68c23bd7b210217d647865edhttps://doi.org/10.37772/2518-1718-2025-2(50)-20
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