September 10, 2025ManeggioOpen Access

An Analysis of The Role of Innovation and Digitalization in Enchancing Corporate Competitive Adventage in the Digital Economy Era

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Qualitative analysis reveals that innovation and digitalization drive competitive advantage in firms, suggesting synergy is essential.

Innovation is crucial for differentiation, allowing firms to create unique products and services.
Findings reveal that firms integrating both innovation and digitalization outperform those using either in isolation.
The systematic literature review analyzed 25 articles published in leading databases including Scopus and Web of Science.
The study suggests that without embracing digital innovation, firms risk becoming irrelevant in a competitive market.

S. M. Rakibul Anwar (2025) studied this question.

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