August 17, 2025

Personalization and Brand Visibility: A Key to Enhancing Customer Satisfaction in E-commerce

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Mixed-methods analysis shows personalization and brand visibility boost customer satisfaction in e-commerce, suggesting synergistic effects.

Personalization greatly improves customer satisfaction by increasing perceived relevance and engagement.
Brand visibility enhances trust and purchase intent, significantly influencing customer interactions.
The study employs mixed methods, combining quantitative analysis with qualitative insights from shoppers.
Findings emphasize the need for e-commerce businesses to integrate personalization and visibility to achieve better outcomes.

Ariani et al. (2025) studied this question.

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Mixed-methods analysis shows personalization and brand visibility boost customer satisfaction in e-commerce, suggesting synergistic effects.