October 3, 2025Multidisciplinary Reviews

The influence of E-commerce experience on the relationship between online shopping attributes, customer satisfaction, and loyalty in Vietnam

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Authors

TDTrung Kien DangThai Nguyen University TNThanh Thuy NguyenHo Chi Minh University of Banking

Discussion

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Implication

Analysis shows information quality and delivery service affect satisfaction and loyalty in e-commerce consumers, indicating vital insights for businesses.

Key Points

Customer satisfaction is strongly influenced by delivery service, information quality, and perceived security, enhancing loyalty.
Information quality and customer satisfaction were identified as key factors driving customer loyalty in e-commerce.
The study utilized structural equation modeling (SEM) to analyze data from nearly 300 survey responses.
Experience with e-commerce moderates the relationship between delivery service and satisfaction among consumers.

Cite This Study

Dang et al. (2025) studied this question.

synapsesocial.com/papers/68e03501f0e39f13e7fa3874 https://doi.org/10.31893/multirev.2026083

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Implication

Analysis shows information quality and delivery service affect satisfaction and loyalty in e-commerce consumers, indicating vital insights for businesses.

The influence of E-commerce experience on the relationship between online shopping attributes, customer satisfaction, and loyalty in Vietnam

Discussion

Member takes

Implication

Key Points

Cite This Study

The influence of E-commerce experience on the relationship between online shopping attributes, customer satisfaction, and loyalty in Vietnam

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider