August 12, 2025

The Influence of AI-Based Marketing Personalization and Data Management Transparency on Consumer Loyalty: A Research Design on E-Commerce Users in Central Java Province

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Quantitative analysis highlights the role of data management transparency and privacy concerns in consumer loyalty among e-commerce users.

AI-based marketing personalization increases consumer loyalty, but privacy concerns may limit this effect.
Key evidence suggests that data management transparency significantly influences loyalty in e-commerce, indicating a need for clear practices.
Quantitative approach via online surveys was used to analyze the direct and moderating effects of privacy on loyalty among e-commerce users.
Findings support the importance of integrating ethical marketing strategies to enhance consumer trust while adopting new technologies.

Zainurrahman et al. (2025) studied this question.

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Quantitative analysis highlights the role of data management transparency and privacy concerns in consumer loyalty among e-commerce users.