September 10, 2025Journal of Business and Management StudiesOpen Access

Personalization and Consumer Privacy: Balancing Targeted Marketing with Trust

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Authors

MKMd. Akhtaruzzaman KhanBangladesh Agricultural University SSSanjida Akter SarnaTrine University MAMd. Abul Kalam AzadBangladesh Agricultural University

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Implication

Quantitative analysis found strong links between personalization and consumer engagement, suggesting companies must balance privacy and targeted marketing.

Key Points

Personalization significantly increases consumer activities and buying intentions, enhancing brand loyalty.
Data from the Cosmetics Shop dataset illustrate a clear correlation between user interactions and conversion rates.
This quantitative research employs systematic data cleaning and statistical analysis to uncover key patterns.
Ethical concerns regarding consumer privacy highlight the need for responsible marketing practices amidst regulatory frameworks.

Cite This Study

Khan et al. (2020) studied this question.

synapsesocial.com/papers/68c23dc5b210217d6478eec0 https://doi.org/10.32996/jbms.2020.2.1.7

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Implication

Quantitative analysis found strong links between personalization and consumer engagement, suggesting companies must balance privacy and targeted marketing.

Personalization and Consumer Privacy: Balancing Targeted Marketing with Trust

Discussion

Member takes

Implication

Key Points

Cite This Study

Personalization and Consumer Privacy: Balancing Targeted Marketing with Trust

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider