July 25, 2025International Journal of Multidisciplinary Sciences and Arts

The Role of Personalization and Online Store Trust on Purchase Intention Mediated by Customer Satisfaction

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Authors

LDL. D.DDDassucik Dassucik SMSri Ayudha Mujianti

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Implication

Observational analysis shows personalization and trust influence online purchase intention in e-commerce, suggesting significant roles of customer satisfaction.

Key Points

Customer satisfaction significantly impacts online purchase intention, highlighting its mediating role in the consumer decision process.
Personalization improves customer satisfaction, and trust builds both satisfaction and purchase intention, fostering better customer experiences.
Using structural equation modeling, data from 173 buyers was analyzed to reveal the intricate relationships among the variables.
Implications underline the need for e-commerce businesses to implement effective personalization strategies and trust-building measures.

Cite This Study

D. et al. (2025) studied this question.

synapsesocial.com/papers/68af2695cf1dd9ea359e221d https://doi.org/10.47709/ijmdsa.v4i3.6544

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Implication

Observational analysis shows personalization and trust influence online purchase intention in e-commerce, suggesting significant roles of customer satisfaction.

The Role of Personalization and Online Store Trust on Purchase Intention Mediated by Customer Satisfaction

Discussion

Member takes

Implication

Key Points

Cite This Study

The Role of Personalization and Online Store Trust on Purchase Intention Mediated by Customer Satisfaction

Discussion

Member takes

Implication

Key Points

Cite This Study

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